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4 Tips to Attract Tenants in a Tough Market

4 Tips to Attract Tenants in a Tough Market

With an increase in rental prices in the Fort Walton Beach area by 30-47% over the past year, it can be hard to bring in new renters. Part of rental property management is going the extra mile to attract people into your apartments, though. So, how do you go about doing this in a way that benefits you?

Below, you can find four rental property management tips to get more people to check out your property. With each one, you might find a way to adjust your tactics and find more opportunities on the road ahead.

1. Improve the Curb Appeal

You only get one chance to make a first impression when finding tenants. Make the home look as good as possible from the moment people step out of their vehicle.

Try to ensure the outside of the home does not need repair, and that the walls have the appropriate paint. If you want to go the extra mile, hire a landscaper to ensure the garden looks pristine, as people will then not consider how much work it takes to maintain it.

If you plan to show it off in the evening, also make sure all the lighting works as it should and the place looks like someone could move in tomorrow.

2. Be Competitive

One of the simplest ways to attract tenants to your rental property is to price it lower than its competitors. Of course, this has its own dangers, as the appearance of value will go up as you price it higher. Still, if it is 1% less rent than an identical property just across the road, people are more likely to take it off your hands.

At the same time, consider offering incentives like a free month of rent, or even allow for pets on the property. These have their disadvantages, but in a competitive market, you have to be more cutthroat.

3. Engage in Social Media Marketing

Create a social media presence for properties you own. You may be able to search for people in the area looking for properties and market to them, too.

One of the good things about social media is it also creates a conversational tone in communication. You can appear welcoming as you respond faster to inquiries, and it looks no less professional than an email these days.

4. Connect With Local Employers

Employers who hire workers from a long way away often try to help people move into the area. You can offer your properties to Fort Walton Beach companies for any new hires. If the relationship hits off, they can then talk to people moving into the area to get them to your apartments.

Improve Your Rental Property Management

Bringing in tenants during tough times is a cornerstone of good rental property management. Still, it can sometimes get out of your control, and you might not always have time to handle it. This is where rental property managers who can perform this role for you come in.

We work with veterans to rent out properties so the homeowner can live stress-free knowing the location is well cared for. If you want in on this service in the Fort Walton Beach area, we are ready to talk to you about what we can offer. So, get in contact today to learn more.