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Exploring the Hidden Gem of Freeport, FL: A Property Manager's Guide to Growth and Opportunity

Exploring the Hidden Gem of Freeport, FL: A Property Manager's Guide to Growth and Opportunity

Nestled in the heart of Walton County, Freeport, Florida, is a burgeoning town that's rapidly gaining attention from real estate investors, property managers, and residents alike. As an experienced property manager, I have witnessed the transformation of Freeport from a quiet, little-known locale to a vibrant community brimming with potential. In this post, we'll delve into what makes Freeport an attractive destination, its growth trajectory, opportunities for property management, and some of the must-visit local attractions.

What Makes Freeport, FL, So Great?

Freeport offers a unique blend of rural charm and modern convenience, making it an ideal spot for both families and retirees. Freeport stands at the crossroads of numerous great attractions, and its convenient proximity to airports and highway access renders it an ideal location. It’s a short drive to the famed beaches of the Florida Panhandle, such as those at Destin and Panama City Beach, providing residents with easy access to some of the best coastal leisure activities in the region. It's also conveniently located for commuters to the nearby military bases, making it an ideal community for residents who serve in the armed forces. Moreover, the town is known for its friendly community, excellent schools, and low crime rates, which contribute to a high quality of life.

Why Freeport Is Growing

Several factors contribute to the rapid growth of Freeport:

  1. Good Planning: Good planning sets the stage for success. This notion was vividly underscored during a recent briefing led by Freeport's Planning Director, Matilda Hughes-Nee. One of the most striking revelations from her presentation was the substantial growth of Freeport's planning team over the past decade and a half. From a solitary planner in 2005, the city's planning department has grown into a cohesive team of eight dedicated individuals. This expansion symbolizes Freeport's proactive stance towards fostering purposeful and sustainable development throughout its jurisdiction.
  2. Economic Development: The steadfast dedication of the local government to nurturing economic expansion has proven to be a magnet for businesses, leading to a surge in job opportunities and an influx of fresh faces to the community. Freeport's open arms extend warmly to commercial ventures, recognizing their pivotal role in job creation and community enrichment. From the establishment of office parks to vibrant commerce hubs, Freeport offers fertile ground for businesses to thrive and flourish. Among the array of enterprises contributing to our dynamic landscape are banks, schools, retail outlets, as well as parks and recreational facilities. 
  3. Affordable Housing: Affordable housing is a cornerstone of Freeport's appeal, distinguishing it from its coastal counterparts. With a diverse range of budget-friendly housing options, Freeport emerges as an inviting market for both first-time homebuyers and savvy real estate investors alike. Moreover, with ample land still available for development, the landscape is ripe with opportunities for growth and expansion. This surplus of available land not only ensures the continued affordability of housing options but also paves the way for innovative development projects that cater to the evolving needs of our community.
  4. Strategic Location: Nestled just north of the serene Choctawhatchee Bay, Freeport boasts a strategic location that strikes the perfect balance. It's proximate enough to major urban centers like Pensacola and Panama City to reap their rewards, yet far enough to escape the frenetic pace of city life. With the tranquility of the bay on one side and the allure of vibrant cities on the other, Freeport beckons with the promise of a lifestyle that harmonizes convenience with serenity.

Growth Opportunities in Real Estate

For those interested in property management or real estate investment, Freeport presents significant opportunities:

  • Rental Market Growth: As the population increases, so does the demand for rental properties, particularly among younger demographics and seasonal residents.
  • Appreciation Potential: Real estate in Freeport has seen a steady appreciation, driven by ongoing development and the influx of new residents and businesses.
  • Diverse Property Types: The area offers a mix of property types, from single-family homes to condos and townhouses, catering to a diverse range of preferences and investment strategies.

Factual Numerical Data on Freeport's Growth

To highlight the growth opportunities in Freeport from a real estate perspective, here are some key statistics:

  • Population Growth: The population of Freeport has grown by 20% over the past decade.
  • Median Home Value Increase: Median home values have increased by approximately 15% in the last five years.
  • Rental Market Expansion: The rental market has seen an annual increase of 10% in demand.
  • Vacancy Rates: The vacancy rate has remained below 5%, indicating a strong and stable rental market.
  • New Construction: There are currently over 7600 approved development orders for new homes, all to be built by the end of the year. 

Local Attractions in Freeport

Freeport is not just about business; it's also about pleasure. Here are some local attractions that make it a great place to live and visit:

  • The Freeport Regional Sports Complex: A hub for local sports events and community gatherings.
  • The Hammock Bay Town Center: Offering shopping, dining, and entertainment options.
  • Choctawhatchee Bay: Ideal for fishing, boating, and water sports.
  • The Four Mile Creek Trail and Park: Perfect for hiking, bird watching, and enjoying nature.


Freeport, FL, is undoubtedly a hidden gem with a bright future in the Florida Panhandle. For property managers and real estate investors, the town offers a fertile ground for growth and profitability, thanks to its economic developments, strategic location, and rising popularity. Whether you are looking to manage rental properties, invest in real estate, or simply find a new place to call home, Freeport represents an excellent opportunity.

As the area continues to develop and expand, keeping a close eye on Freeport will be essential for anyone involved in property management or real estate investment. The blend of growth dynamics and community amenities makes Freeport not just a place to watch, but a place to be.